Pic.Reuters.com We just received an update from FIFA on how the football body proposes to regain credibility after what it says were "the difficult challenges of the past year." As the linked video above shows, the body aims to delineate its reforms into four areas: Governance, Transparency, Accountability and Diversity. It also seeks to overhaul the structure at the heart of the organisation. Part of this is the use of "fully independent" processes in areas like remuneration and eligibility for the new 36-member Council. On first glance, it's a PR response to a cultural problem. They are using all the right terms and buzzwords, but how these noble goals will be actualised seems to remain a grey area. For us, two areas stand out. Firstly, there is an avowed commitment to honour human rights in all areas, including programs and funding, sponsorship and commercial deals. This appears promising. But this is unlikely to go beyond national laws in ...
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