FIFA vice-president Prince Ali bin Hussein, half-brother of Jordan's King Abdullah II, plans to introduce "new work ethics" in Asia, he told AFP in an interview on Thursday."We want to introduce new work ethics, not ones based on coming from above, but through working hand in hand with the national associations," said Prince Ali, who on January 6 unseated South Korean Chung Mong-Joo as FIFA vice-president.
"This is very crucial because sometimes when it comes to work and development and football, they will take a model, let's say a European model, and they want to implement it completely on the continent."
The prince has become the youngest member of the FIFA executive committee at the age of 35 after rallying Arab support behind him.
"We have different countries, different societies, different economic backgrounds," he said.
"We have to build things on a case-to-a-case basis. We want to fulfill that," he added, calling for promoting football because "it's good for your economy, socioeconomic development as well and for the health of the population."
The son of the late King Hussein and late Queen Alia, Prince Ali has been president of his domestic football federation for a decade and holds the same role at the head of the increasingly-influential West Asian Football Federation.
He said his election was "very tough".
"But the reason we won was reaching out to national associations," added the prince, who said he plans to come up with a programme "based on their (the national associations) hopes."
Asked about if the 2022 Qatar World Cup should be held in the winter, Prince Ali said he thinks "the host country has the right to do it the way they want."
"But at the same time there is a lot of politics going on at some of the upper levels. However, let's talk in terms of practicality, I am not a politician," he said.
"So, personally, I will think in terms of what's best for our fans and our players. And so I see no reason why not to have it in the winter... However, if deals have been made, then it's fine and you can do it in the summer. I think Qatar has the ability to do it in the summer."
In December, Qatar was controversially awarded the right to host the tournament despite summer temperatures in the Gulf emirate soaring to well over 40 degrees Celsius.
Concerns have been raised about the health impacts of playing in such searing heat, as well for the fans following the action, and FIFA president Sepp Blatter said winter would make more sense.
German legend Franz Beckenbauer, a FIFA executive committee member, and England coach Fabio Capello are among others who have voiced support for a switch of dates.
UEFA president Michel Platini is also said to be sympathetic to the idea, with January temperatures hovering between a more comfortable 20 and 30 Celsius.
"I am sure Qatar will be for all the region when it comes to the World Cup. I think that also they would embrace us and we are there to help," said the prince.
He praised Blatter, 74, who has announced that he will seek re-election as president for another four-year term at the world governing body's congress in June, saying his job was not yet complete.
"On a personal level, I have a tremendous respect for him. I have worked a lot with him in the past. Hopefully we will do some in the future," said the prince.
"I think he has done a great deal for football... I hope in the next four years, he hopefully does a great deal for football and I want to be part of that. My position is clear; we all support him in the coming elections."
Asked about his sports heroes, the young prince said he has been a fan of legendary boxer Muhammad Ali since childhood, but he also likes Argentina's Lionel Messi and Japan's Keisuke Honda.
"If I talk about my hero now, I would say there're two of them: (Jordan's team players) Odai Saify, who... has been a workhorse in our team, and goalkeeper Amer Shafeia, who has been an absolute star," he said.
He said he is proud of Jordan's achievements at the Asian Cup in Qatar after the kingdom drew with three-time champions Japan, then beat Saudi Arabia and Syria.
"We have the youngest team in the Asian finals, but we have a lot of injuries, which is unfortunate right now," he said.
"We have a very tough game coming up on Friday with Uzbekistan. It's quite difficult but at the end of the day they will do their best."