Good to see Puma is making some moves to address its environmental and social footprint, but I still see some gaps in their system.
For one, employing big accounting firms to run your corporate social responsibility program might sound impressive, but my experience is that they are not always the best options. Such firms are generally very adept at knowing what they can get away with and in a context where legislation doesnt really exist - as is the case with big corporations using off-shore supply lines - it's often more a case of what can be got away with; a very minimalist approach.
Second, it is concerning that the company still hasnt set up systems to ensure its social impact is even being assessed, let alone decreased. As the article suggests, this is still to be established.
In today's world, this should already have been done long ago.
For the Kick Project, it is important that we are closely examining the social profile of those with whom we work, as partners and donors. Clearly, in working for the benefit of kids, we cant take advantage of kids working in slave-like conditions.