This very good piece from the BBC is a great backgrounder to FIFA's current traipse through the mud of its own making. Highly recommended listening for football fans everywhere.
As a not for profit in football, not unlike FIFA in some aspects at its founding, we at The Kick Project are very wary that becoming too tethered to sponsorships and revenue streams can damage our culture irrevocably, as well as, ultimately, that of our sponsors. It serves no longer term purpose of any positive nature.
Easy (and appropriate) to be critical of those involved, but let's take the moment for what it is: an opportunity to learn from past mistakes. Lessons for us all here I think.